When Al Amatuzio first established the "First Synthetic Oil" available for the American public in 1972 he had some major problems. No stores would carry the radical new product, garages laughed at synthetic oil and said it was snake oil, Car Manufacturers told customers they would void their warranties, big oil companies told the public that synthetic oil was a fake and didn't do what it claimed. To say the least he was completely stonewalled at every attempt to market his new product.
So Al found that the only way to market AMSOIL was to use word of mouth marketing. Word of mouth marketing has become a legitimate marketing plan because of pioneering companies like AMSOIL. It's called Network Marketing and is now taught in the most prestigious Business Universities in the Country as a legitimate business plan.
Now every store would love to carry AMSOIL on their shelves. But Al Amatuzio has a Network of a hundred thousand or so independent Dealers that he will not back stab, undercut, or abandon. I doubt you'll ever see AMSOIL in any of the large chain retail or auto stores. It would be a slap in the face to all the Dealers that have put Al where he is today. He knows that and has stated he and his company will stand behind his Dealers, now and in the future.
If you need AMSOIL, it is easily obtained FACTORY DIRECT through Authorized Dealers. Delivered right to your door via UPS. If you want a premium product like a Tiffanys Diamond, you're not going to find it at Wal-Mart, and not even at any of the Jewelery Stores in your home town. You have to contact Tiffanys. AMSOIL is the Number 1 premium oil and if you want the best don't go looking at Wal-Mart. You'll never find AMSOIL there.
I might add that all these people, businesses and nay-sayers have been proven wrong. I've told people before and I'm going to say it again and again. The Car Manufacturers, Car Repair Industry, Oil Change Industry, and Auto Parts Industry do not care to make your vehicle last longer. If you have repair problems it's more business for them. IF YOU HAVE PROBLEMS AND YOUR CAR DOESN'T LAST IT'S MORE BUSINESS FOR THEM. THEY LINE THEIR POCKETS BECAUSE YOUR VEHICLE GOES SOUTH. THEY ARE NOT IN YOUR CORNER, AMSOIL IS. WE ARE THERE TO HELP YOU MAKE YOUR VEHICLE LAST LONGER!!!
No comments:
Post a Comment